As of 2025, Aubrey Drake Graham—better known by his stage name, Drake—is a titan in the music business and beyond. From an adolescent actor on “Degrassi: The Next Generation” to a dominant force in the rap industry, Drake has not only wowed listeners with his musical prowess but also demonstrated astute economic sense.
His business endeavors in the fields of technology, fashion, real estate, and music add up to an estimated $250 million in net worth. The numerous dimensions of Drake’s financial empire are examined in this article, along with the varied sources of income and wise investments that have cemented his place among the richest musicians of his generation.
Drake Company Net Worth, Concerts and Real Estates
Drake’s music sales and streaming achievements have solidified his position as one of the most successful artists in the industry. As of late 2024, he has surpassed 170 million equivalent album sales worldwide, making him the second-best-selling rapper in history, only behind Eminem. In the streaming realm, Drake’s dominance is unparalleled. By September 2024, he had accumulated over 90 billion streams on Spotify and nearly 55 billion on YouTube.
His 2018 album, “Scorpion,” set a then-record with 745.92 million streams in its first week in the U.S.
More recently, “For All the Dogs” debuted at number one on the Billboard 200 in October 2023, earning 402,000 album-equivalent units, including 514.01 million on-demand streams—the largest streaming week of 2023. Drake’s consistent ability to break streaming records and achieve high sales figures underscores his significant impact on the music industry.
Touring and Concerts
Drake’s touring history showcases a trajectory of escalating success, with each tour surpassing the previous in terms of scale and revenue. His most recent endeavor, the “It’s All A Blur” tour, stands as a testament to his unparalleled popularity and influence in the music industry.
It’s All A Blur Tour (2023-2024)
In 2023, Drake embarked on the “It’s All A Blur” tour, co-headlining with 21 Savage. Spanning 80 shows across North America, the tour achieved unprecedented success, grossing approximately $320.5 million from the sale of 1.3 million tickets. This accomplishment not only marked a personal best for Drake but also set a new record for the highest-grossing hip-hop tour in history.
A notable highlight of the tour occurred in Washington, D.C., where Drake became the first rapper to earn over $5 million in a single U.S. show, further cementing his status as a leading figure in live music performances.
Previous Tours
Drake’s earlier tours laid the foundation for his touring prowess:
- Summer Sixteen Tour (2016): Co-headlined with Future, this tour encompassed 54 shows and grossed over $80 million, making it one of the highest-grossing hip-hop tours at the time.
- Aubrey & the Three Migos Tour (2018): Collaborating with Migos, Drake performed 43 shows, further solidifying his reputation for delivering high-energy performances and attracting massive audiences.
- Assassination Vacation Tour (2019): Focused on European venues, this tour featured 23 shows and grossed approximately $33.8 million, highlighting Drake’s international appeal.
Drake’s consistent ability to sell out arenas and deliver record-breaking performances underscores his significant impact on the live music industry. His tours not only generate substantial revenue but also reinforce his status as a global music icon.
Endorsements and Business Ventures
Drake’s entrepreneurial endeavours and endorsement deals have significantly bolstered his financial portfolio, establishing him as a formidable figure in the business world.
Endorsements
Throughout his career, Drake has partnered with several major brands:
- Sprite: Early in his career, Drake secured an endorsement deal with Sprite, aligning himself with the beverage giant.
- Apple Music: In 2015, Drake entered into a reported $19 million deal with Apple Music, becoming a prominent figurehead for the platform and launching OVO Sound Radio on Beats 1.
- Nike: Drake’s collaboration with Nike led to the creation of the NOCTA sub-label in 2020, offering fashion-forward, minimal-inspired sportswear.
- Stake.com: In 2021, Drake secured a $100 million annual endorsement deal with the gambling firm Stake.com, serving as an ambassador and frequently showcasing his betting activities on the platform.
Business Ventures
Drake has diversified his investments across various industries:
- OVO Sound: Co-founded in 2012 with Noah “40” Shebib and Oliver El-Khatib, OVO Sound is a record label that has signed artists like PartyNextDoor, Majid Jordan, and dvsn.
- DreamCrew: Established in 2017 with Adel “Future” Nur, DreamCrew functions as both a management company and entertainment group, producing notable projects such as the HBO series “Euphoria” and the Netflix revival of “Top Boy.”
- 100 Thieves: In 2018, Drake became a co-owner of the esports and lifestyle brand 100 Thieves, expanding his footprint into the gaming industry.
- Virginia Black: Launched in 2016 in collaboration with Brent Hocking, Virginia Black is a bourbon whiskey brand that sold over 4,000 bottles in its first week and expanded to international markets by the end of that year.
- NOCTA: In partnership with Nike, Drake launched the NOCTA sub-label in 2020, offering a range of apparel inspired by his nocturnal creative process.
- Better World Fragrance House: Drake ventured into the fragrance industry with the launch of Better World Fragrance House, offering a line of scented candles.
- AC Milan: In 2022, Drake joined an investment group to acquire a minority stake in the Italian soccer club AC Milan, further diversifying his investment portfolio.
Through these strategic endorsements and business ventures, Drake has effectively expanded his brand beyond music, establishing a diverse and robust financial empire.
Real Estate Investments
Drake’s real estate portfolio reflects his penchant for luxury and strategic investment, encompassing properties in both Canada and the United States.
Toronto Estate: “The Embassy”
In his hometown of Toronto, Drake resides in a custom-built mansion known as “The Embassy.” Completed in 2017, this 35,000-square-foot estate is valued at approximately $100 million. The mansion features an NBA regulation-size basketball court crowned by a 21-square-foot pyramidal skylight, a 40-foot-high limestone entryway, and exotic wood flooring. Designed by Canadian architect Ferris Rafauli, the home exudes a modern Art Deco style, emphasizing grandeur and durability.
Los Angeles Properties
In the United States, Drake has made significant investments in Los Angeles:
- Hidden Hills: In 2012, he purchased a property known as the “YOLO Estate” in Hidden Hills, California. This estate became famous for its luxurious amenities and was sold in 2022.
- Beverly Hills: In 2022, Drake acquired a 25,000-square-foot mansion in Beverly Hills from British singer Robbie Williams for $70 million. The property boasts 10 bedrooms, 22 bathrooms, a pool, tennis court, gym, and other high-end features. As of early 2025, Drake has listed this mansion for rent at $250,000 per month, following challenges in selling the property.
Drake’s real estate ventures underscore his strategic approach to wealth management, blending personal luxury with investments in high-value properties across North America.
Private Jet
In 2019, Drake unveiled “Air Drake,” a customized Boeing 767-200ER that epitomizes luxury and personal branding. The aircraft, valued at approximately $185 million, was acquired through a partnership with Canadian airline Cargojet.
Design and Features
The exterior of Air Drake features a distinctive sky-blue livery, designed by the late Virgil Abloh, with the OVO owl emblem prominently displayed. Inside, the jet boasts plush seating, spacious lounges, private suites, and state-of-the-art entertainment systems, creating an atmosphere of opulence and comfort.
Operational Aspects
Originally delivered in 1996, this Boeing 767-200ER was converted from a freighter to a private jet. The partnership with Cargojet not only provided Drake with this luxurious mode of transportation but also served as a promotional strategy for the airline, leveraging Drake’s global influence for brand visibility. Air Drake stands as a testament to Drake’s success and his penchant for luxury, symbolizing his status in the music industry and beyond.
Conclusion
Drake’s transformation from a Canadian TV star to a global music phenomenon and shrewd businessman is a testament to a combination of skill, foresight, and unwavering drive. His accomplishment in a variety of fields is evidenced by his predicted $250 million net worth in 2025.
Drake has made significant money and had a lasting impact on the entertainment industry by diversifying his sources of income through endorsements, touring, song sales, and wise investments. Drake’s financial history provides budding artists and business owners with an encouraging model as he develops and grows his brand.
